Aduna is an Africa-inspired health and beauty brand and social business. Committed to promoting exceptional and underutilised natural ingredients sourced directly from small-scale producers in Africa. Our mission is to breathe the vibrancy of Africa into the daily lives of people around the world, creating a virtuous circle which feeds positive impacts back to the source.
Discover Aduna Baobab. The 100% organic, nutrient-dense raw wholefood that dries naturally on the branch. It is almost 50% fibre and is an excellent source of vitamin C. There is no such thing as a baobab plantation; every tree is family-owned and wild-harvested. Aduna works in partnership with rural African communities to ensure that every purchase makes a direct contribution. No wonder it's called The feel good fruit.
Aduna Moringa Superleaf
Discover Aduna Moringa. The 100% organic green superfood made from the naturally dried leaf of the Moringa tree, one of the most nutrient-dense foods on the planet. It is rich in protein, iron, vitamin A and vitamin K and source of vitamin E, calcium and magnesium. Moringa trees are drought-resistant and provie a year-round source of income for the communities Aduna works with. No wonder it's called The Miracle Tree.
Discover Aduna Super-Cacao, a high-flavanol premium cacao powder. Our unique blend contains cacao powder from beans that have been specially selected for their high-flavanol content. An innovative and gentle roasting process ensures the powder retains at least eight times more flavanols than regular cacao powders. By blending with a single-origin cacao from Ghana, Aduna ensure every purchase contributes directly to small-scale producers. That's why we call it The Happy Heart Bean.