Cravings, we all get them…whether it’s a late night supermarket dash in pursuit of chocolate or the need for a bag of sweets to feed your sugar addiction. These little urges we get are simply our body’s way of crying out for nutrients. So what exactly is your body asking for? We’ve got it sussed with our mindful approach to nipping your cravings in the bud.
Sugar is highly addictive; studies have shown* that consumption of this sweet substance stimulates the same part of the brain as alcohol and drugs. Sugar causes an increase in dopamine secretion which triggers the reward mechanisms within the brain; this is what explains that happy feeling you get when you eat a bag of sweets.
What you really need
Going completely cold turkey on sugar is near enough impossible for some, so try easing into consuming a little less of the artificial sweet stuff by substituting natural sugars such as fruit or yogurt. Consuming sweets when you feel a drop in your blood sugar will only feed your cravings making them worse. The mineral Chromium has been found to play a role in controlling blood sugar and cravings. Try taking a supplement of our total chromium daily to help you naturally ease off the need for sugar, whilst supporting normal macro-nutrient metabolism.